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Biography

Biography

Dr. Bassem M. Nasri

Director, MBA & EMBA Programs
College of Business Administration, Prince Mohammad Bin Fahd University

An academician, an entrepreneur, and an international business expert, Bassem Nasri is currently Director of the MBA and EMBA Programs, and Assistant Professor of Entrepreneurship & International Business, at Prince Mohammad Bin Fahd University, Al-Khobar, Kingdom of Saudi Arabia. He undertakes management, research and teaching of courses in Entrepreneurship & Innovation, International Business, Cross- Cultural Management, Strategic Management, Marketing Management, Business Competitiveness, Franchising, Hospitality & Tourism Management, Organizational Leadership, Negotiation and Conflict Management, Resilience & Crisis Management at

graduate and undergraduate levels. Bassem occupied executive management positions at multinational companies based out of Lebanon, Saudi Arabia & Arabian Gulf countries, founded and managed investments in F&B, fashion, retail franchise chains and professional services, established strategic partnerships with international development groups based in Italy, Spain, Portugal, UK, and the Middle East, and co- runs his family’s business specialized in franchising and property development. Bassem holds a Doctorate in Business Administration in Entrepreneurship, International Business & Franchising from Grenoble École de Management, France, an MBA in Strategic Management from City University of London, UK, and a B.Sc. from the American University of Beirut, Lebanon. Bassem is a member of the International Society of Franchising, The European Academy of Management, the Lebanese-German Business Association, and the Lebanese-Dutch Business Council, and regularly addresses major international business and academic conferences. He speaks English, French, German, and native Arabic.

Abstract

Abstract

Futures of Competitiveness: Trends and Value Changes

Trends shape business environments. Economic, technological, social, regulatory, or other, trends dictate innovative start-ups, so that what is perceived as value keeps changing in an ever-accelerating mode, representing challenges not only for the competitiveness, but also the sustainability of businesses across the world. In this presentation, Dr. Nasri will shed light on the trends that featured past eras and their associated impact on the innovativeness of business start-ups, and share future anticipations, scenarios, and reviews of relevant academic studies in an experiential, entrepreneurial approach. 

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